How to Pick a Business You ACTUALLY Enjoy (In 64 Mins) | 065


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Feb 20 2025 64 mins   10

Today I'm joined by Isaac French for a coaching session on his next moves after turning a $2.3 million property investment into a $7 million exit, while building multiple six-figure digital revenue streams.

We map out his options - from launching a content agency and building more properties to scaling his YouTube presence - and explore how to choose between opportunities when you're optimizing for both impact and quality of life.

You'll learn our framework for evaluating opportunities, why enterprise value isn't just about tangible assets anymore, and how to grow strategically without sacrificing what matters most.


Timestamps:

00:00 Introduction

01:29 How I Sold an Airbnb Business for Millions

03:26 Email Marketing Funnel That Makes $200K/Year

07:36 Should I Start an Agency, SaaS, Real Estate Business, or Creator Business?

11:29 Starting an Agency vs Building SaaS

14:55 Evaluating Future Paths

19:48 Making Money vs Quality of Life as an Entrepreneur

30:57 Why Isaac Keeps His Business Team Small

31:24 The Truth About Starting Agencies and SaaS Businesses

37:17 Exploring New Property Ideas

40:16 The Value of a Small Property

45:45 Growing on YouTube as a Business Owner

47:11 Growing an Email Newsletter

50:26 Balancing Cash Flow and Equity

51:52 The Value of Audience and Personal Brand

01:02:54 Closing Thoughts


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Learn more about The Nathan Barry Show: https://nathanbarry.com/show


Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry

LinkedIn: https://www.linkedin.com/in/nathanbarry

X: https://twitter.com/nathanbarry

YouTube: https://www.youtube.com/@thenathanbarryshow

Website: https://nathanbarry.com


Follow Isaac:

Instagram: https://www.instagram.com/isaacfrench_

Website: https://www.isaacjfrench.com

X: https://twitter.com/isaacfrench_

LinkedIn: https://www.linkedin.com/in/isaacjfrench


Featured in this episode:

Kit: https://kit.com

Darrell Vesterfelt: https://darrellvesterfelt.com

Sean Sweeney: https://www.seandsweeney.com

New Story: https://www.newstoryhomes.org

Brett Hagler: https://www.bretthagler.com

Live Oak Lake: https://www.liveoaklake.com

Paperboy: https://www.paperboy.co

Nick Huber: https://www.instagram.com/sweatystartup

Somewhere: https://www.somewhere.com

Marshall Haas: https://www.marshallhaas.com

Sahil Bloom: https://www.sahilbloom.com

Shane Martin: https://www.linkedin.com/in/shane-martin-micro

Lil Jon's Newsletter: https://liljon.kit.com/newsletter

Codie Sanchez: https://codiesanchez.com

Dan Martell: https://www.danmartell.com

Mark Manson: https://markmanson.net


Highlights:

10:51 The Warren Buffett Secret to Success

21:06 The Two Sides of Wealth: Cash Flow vs. Enterprise Value

24:13 Every Creator Needs to Master Taxes

30:30 Small Teams, Big Visions

31:46 The Slow Climb to SaaS Success

32:12 Building Paperboy

52:34 Idea Banking