The Floral Hustle

Ever feel like you’re stuck, not hitting your goals, and wondering why things aren’t coming together the way you envisioned?

💡 In this episode, Jen dives into the key reasons your goals aren’t happening and exactly what you need to do to shift your mindset, create a plan, and finally make those big dreams a reality.

If you’re ready to step into the most successful, aligned, and confident version of yourself, this episode is for you!

Key Takeaways: How to Achieve Your Goals & Make Success Inevitable

1. You Need to VISUALIZE the Life You Want

✔️ What does success actually LOOK like for you?
✔️ Can you see yourself living your dream?
✔️ Have you created a clear mental picture of what your goal FEELS like?

🌿 Pro Tip: Close your eyes and picture your dream life in extreme detail. If you want a six-figure floral business, what does that look like? What does your studio smell like? How do you feel in that moment?

🔹 Jen’s Example:
She had been visualizing her dream farm for SIX years—the barn, the studio, the goats (!), the workshops—and now it’s HAPPENING. When you can see it, you can create it.

✨ Action Step: Start a visualization journal and describe your dream life in detail. Make it as real as possible.

2. You’re Winging It Instead of Having a Strategy

💡 Are you just hoping things will happen? Or do you have a plan?

🚨 If you are inconsistent—posting on social media randomly, reaching out to planners sporadically, or “hoping” weddings will book—you’re leaving success to chance.

✅ Successful florists don’t wing it—they have a strategy.
✅ A strategy helps you take CONSISTENT action, even when motivation fades.
✅ You need to know EXACTLY what steps will get you to your goal.

🌿 Pro Tip: If you don’t have a strategy, find someone who does! Learn from people who have already achieved what you want instead of guessing your way through it.

✨ Action Step: Create a goal roadmap with clear steps for how you’re going to hit your revenue targets, book more weddings, or grow your brand.

3. You Need Deadlines & Accountability

🔹 How many times have you told yourself you’d launch something “soon” and then nothing happened?
🔹 If you don’t set a deadline, your brain will always take the path of least resistance.
🔹 Without deadlines, your dreams stay in “someday” mode.

✅ Set clear, non-negotiable deadlines for your business goals.
✅ Break big goals into small, trackable steps with due dates.
✅ Have someone hold you accountable—whether it’s a business coach, a mentor, or a mastermind group.

🌿 Pro Tip: Trello is a great tool to create a project board for your goals (Jen uses it for everything!).

✨ Action Step: Write down one business goal right now and assign a deadline to it.

4. You Need the Right Support System

🔹 Are the people around you supporting your dreams—or keeping you small?
🔹 Do you have people in your life who believe in your vision?
🔹 Are you in a community of florists who push you to be better?

💡 Your environment will make or break your success.

✅ Surround yourself with BIG dreamers who are also taking action.
✅ If your family or friends don’t support your vision, find a business community that does.
✅ Invest in mentorship, courses, and coaching—because success leaves clues.

🌿 Pro Tip: The Floral CEO Mastermind is a built-in support system for florists who want to grow their business without the overwhelm.

✨ Action Step: Audit your circle—are the people in your life helping you grow or holding you back?

5. You Need to Believe Everything is Figureoutable

💡 One of the biggest mindset shifts you can make: Everything is figureoutable.

🚨 If you don’t know how to do something, LEARN IT.
🚨 If something feels overwhelming, break it down.
🚨 If you hit a setback, pivot and keep going.

✅ Not enough weddings booked? Figure out new ways to market yourself.
✅ Pricing feels off? Figure out how to price properly.
✅ Feeling stuck? Figure out what’s missing and fix it.

🌿 Pro Tip: There is always a way forward. You just need to decide that you will figure it out, no matter what.

✨ Action Step: Start saying to yourself: “Everything is figureoutable.” Write it on a sticky note and put it where you’ll see it daily.

Ready to Finally Hit Your Goals? Here’s How to Get Support!

💡 If you’re tired of spinning your wheels and want a real strategy, support, and accountability to grow your floral business, join the Floral CEO Mastermind.

🔥 What’s Inside:
✔️ Weekly coaching with Jen
✔️ A full floral business course included
✔️ Office hours to ask anything (pricing, proposals, recipes, etc.)
✔️ Community & support from florists who are growing alongside you
✔️ Accountability to ACTUALLY hit your goals

🚀 Join now at: TheFloralHustle.com/mastermind

💬 Have questions? DM Jen (@thefloralhustle) on Instagram or comment “Mastermind” on any of her posts for details!

🎧 Listen now and start making your goals a reality! 🎧

4o