Aug 25 2022 37 mins
Companies use various SaaS products to manage and grow their businesses. But how do they keep track of these software applications? Cristina Vila Vives found that most either use spreadsheets ineffectively or do not manage them at all.
Are there other alternatives? Passionate about bringing a solution, Cristina presents you with the Cledara platform, designed to improve SaaS stack management.
In this episode, we discuss:
- Using Cledara to make better business decisions
- Fundraising tips that will help you succeed
- Why should you first launch a Minimum Viable Product (MVP) to market
- What should SaaS founders focus on when building a product
How to Nail Your Next Fundraising
Understand what you want to build in the future and your product vision. Have a clear roadmap on what you want to do with the capital. Prepare well for every investor meeting and explain how you will achieve that vision.
I remember that for every half-hour investor meeting, I would spend three hours preparing for all the possible questions they may ask - Cristina Vila Vives
Use the Capital Wise
After raising your first capital, think of launching the MVP to market. Find the right people to help you build the product and talk to potential customers to understand how they would like it to work. If you lack some business skills, bring a co-founder who can complement your weaknesses, someone strong in the go-to-market and business partnership operations. Then hire the first team members.
Make sure that on that first version, you are building something people actually want - Cristina Vila Vives
People Want Your Product...Help Them Realize That
Finding the right product-market fit is a matter of building a SaaS product that helps your customers solve their problems. Your job is to understand them, develop your product according to their feedback, and help them realize the potential of your solution. You need these people who believe in your vision and are willing to dedicate their time to help you shape your ideas.
When I started, I knew that it was just a matter of educating the market and building a product that would truly help companies when companies were ready to recognize that they had that problem - Cristina Vila Vives
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