Mar 15 2024 60 mins 3
Canada's King of Supplements is a Nova Scotian
Roger King started his business while attending Saint Mary's University as a way to supplement his income as a student and has turned his supplement business into a leading national brand. King recently opened his 100th Supplement King retail outlet in British Columbia and has plans to open one hundred more in the next three or four years. His strategy is to license his brand to those interested in owning multiple locations. In the next year alone, he will open an additional 26 outlets. The company's outlets generate more than $100 million in revenues and employ about 1,000 people nationally. The company's head office is in Dartmouth, where a head office staff of twenty manage the marketing and product distribution for the chain. All products carry a natural product number to ensure their products are safe and effective. Supplement King and Popeye's Supplements are the two largest companies in this market segment, each currently with about the same number of outlets. It is clear that Roger King's ambition is to become the number one brand in Canada, before turning his attention southward to the US market. It all began in Nova Scotia, demonstrating again that this region can compete with anyone, anywhere.
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