WorkShift

Storytelling is one of the most compelling forms of communication and often the best way to ensure vital information is absorbed by the people you are trying to reach.

In episode 5 of our Workshift podcast, WCB CEO Stuart MacLean talks to Martin Lesperance about the effectiveness of storytelling in workplace safety, especially for those in leadership roles, and for young people who are just entering the workforce.

Martin Lesperance is a firefighter/EMR and paramedic who has become one of the leading safety speakers in North America. He deals head-on with the topic of workplace safety with a unique and humorous style and light-hearted approach, effectively conveying the message that safety is vital. He sees first-hand and on a daily basis the results that happen from a split second of carelessness, so he has dedicated his time to prevent injuries from happening in the first place, rather than respond to and attend to the injured person after they have been hurt.

Key quotes

“So you have to ask questions. And if you get that gut feeling like this is dangerous, don't let peer pressure force you into doing something that can ruin your life, or it can end your life.” Martin Lesperance

“Understand the impact that storytelling can have on leaders, being more authentic and creating these safe workplaces that we all would like to see for the families of people who are going to work. We want them all to come home safely at the end of the day.” Stuart MacLean

What they’ll talk about

Storytelling has always been fundamental to nations, societies, and culture because stories help us make sense of what's happening around us. Within organizations, stories can bring dry, abstract concepts and numbers to life, and make them more relatable. They can also help leaders, and in particular safety leaders, communicate better with the people that they lead.

Impactful Storytelling

Stories can often help those in leadership roles make connections and have influence when it comes to leading change. When it comes to conveying the importance of following safety protocols in the workplace, oftentimes, a compelling story is the only way to get the message through to workers.

Characteristics of a Good Safety Story

The most memorable stories are often short and have elements that made the news or have a famous person in them, so if you are able to tie a safety message into your story, you will have a better chance of ensuring it is getting through to your workers.

How to Add Stories to Your Leadership Toolbox

Management should work to create a culture where people aren't afraid to share their stories and own experiences of personal injury in order to get their employees thinking about the impact on their own lives and families if they didn't make it home today or ended up seriously injured.

Make sure you follow WorkShift, a podcast from the Workers' Compensation Board that helps to rewrite the narrative on what makes a healthy, safe and successful workplace.