Brand Design Masters Podcast

Have you ever wondered how AI tools like ChatGPT, Gemini, or Bard decide which content to recommend? If you're a content creator looking to expand your reach, this episode is a must-listen.

I recently had a game-changing conversation with someone who discovered my work—not through YouTube or Google, but through ChatGPT.

That’s when it hit me: AI-driven recommendations are a massive, untapped opportunity for creators. Unlike traditional SEO, these AI tools don’t rank content the same way Google does. Instead, they prioritize relevance, authority, and context.

In this episode, I break down exactly how AI selects content and what you can do to ensure your videos, articles, and brand get recommended more often.

We’ll cover:

• Why AI recommendations are a game-changer for content visibility
• How AI tools determine which content to suggest
• The key role of metadata, transcripts, and engagement metrics
• Why evergreen content performs better in AI-driven search
• Simple optimization strategies to make your content AI-friendly

If you want to future-proof your content strategy and stay ahead in the evolving digital landscape, this episode is packed with actionable insights.

#ContentMarketing #SEO #BrandVisibility #AEO

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Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.