Misha Aguilar - Fractional CRO & Strategic Advisor


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Mar 04 2025 25 mins  

In this episode of Fractional Hustle, Stephen Maher sits down with Misha Aguilar, founder of Aguilar Advisory & Consulting. Misha is an expert in SaaS and high-ticket sales, revenue strategy, and leadership development. She shares her journey from a stable corporate sales career to launching her own consulting business—driven by the need for greater control, impact, and financial security after an unexpected layoff.

Stephen and Misha dive into:

  • The realities of leaving the 9-5 for consulting and how to build a successful business
  • Why company culture isn’t about perks like unlimited PTO, but about leadership and psychological safety
  • The CORE framework (Culture, Operations, Revenue, Efficiency) for optimizing businesses
  • How to create high-performing sales teams through soft skills, motivation, and strategic hiring
  • The role of sustainable revenue growth and ensuring departments work in tandem
  • The power of communication in breaking down silos and aligning leadership with execution


Misha also highlights the importance of balance—between work, family, and personal well-being—as a key factor in long-term success as a consultant and leader.

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