Selling What's Possible

In this episode, Craig Nelson and Dave Irwin explore how AI is transforming sales and account planning. The discussion focuses on foundational strategies, key use cases, and actionable insights for optimizing workflows and enabling enterprise growth.

Key takeaways:

• Start with Foundations: Establish clear governance and foundational use cases for AI adoption.
• Focus on High-Value Wins: Identify and implement a few impactful AI-enabled workflows to demonstrate success quickly.
• Break Silos: Integrate AI into cross-functional strategies to ensure company-wide benefits.
• Leverage AI for Hyper-Personalization: Utilize AI to align deeply with customer needs and enhance sales relevance.
• Treat AI as a Teammate: Incorporate AI thoughtfully to augment and accelerate workflows, not just as a standalone tool.
• Prepare for Long-Term Gains: Build a foundation now to capitalize on data-driven insights for strategic growth in the future.