Mar 10 2025 35 mins 1
Anthony Lamacchia learned the power of aggressive marketing at a young age while working with his father in construction. One postcard would bring in dozens of calls and thousands in deposits.
When he entered real estate in 2004, he brought that bold marketing mindset but quickly discovered that different businesses require different approaches. Through trial and error, Anthony found unique selling propositions that helped him build Lamacchia Realty into a powerhouse brokerage across New England and South Florida.
"When you educate, you attract," Anthony says on this episode of Be A Marketer. This philosophy has helped him build an audience of nearly 100,000 realtors across the country and establish himself as a thought leader in the industry.
In this conversation with hosts Dave Charest and Stephanie Alfonso, Anthony shares his marketing journey and the principles that drive his success. Learn how to identify marketing "veins" worth pursuing, why consistency builds top-of-mind awareness, and when to pivot your strategy when a vein dries up.
Tune in to discover why education-based content works so well, how to segment your audience effectively, and why boldness in marketing separates successful businesses from the competition.
Additional Resources:
- Create Targeted Segments of Your Email List
- Email Sign-Up Tools to Help You Grow Your List and Your Business
- Grab Attention with These Subject Line Best Practices
Meet Today’s Guest: Anthony Lamacchia of Lamacchia Realty
🏠 What he does: Anthony Lamacchia is the founder of Lamacchia Realty, a real estate brokerage that helps buyers and sellers across New England and South Florida. He also owns Crush It in Real Estate, a training company for real estate professionals in North America. Last year, his company sold 4,764 homes, 882 rentals, and 182 vacation rentals.
💡 Key quote: "Be bold. You got to be bold, and you have to do it consistently [...] It's a constant effort to educate, and it's a mix. When you educate, you attract, but when you mix the education with offerings, that's how you make things happen."
👋 Where to find him: X, formerly known as Twitter | LinkedIn | Instagram | Facebook
👋 Where to find Lamacchia Realty: Website | Instagram | Facebook | YouTube
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