Mar 24 2025 30 mins
In this episode, Parker sits down with Antje Pepper, the founder of Keep Going First Aid.
Antje created Keep Going First Aid to bring beautifully designed, high-quality first aid products to families. As a full-time traveling mom, she saw the need for a compact, well-organized, and kid-friendly first aid kit. What started as a personal solution turned into a thriving brand that stands out in a crowded market.
What was covered:
- How Keep Going First Aid was born out of a real-life parenting need
- The power of branding, storytelling, and knowing your customer
- Why selling a feeling is more powerful than selling a product
- How Antje scaled her business using influencer marketing
- The strategy behind working with agencies vs. in-house employees
- How Keep Going First Aid stands out on Amazon and e-commerce platforms
- How to build a brand from anywhere in the world
Antje Pepper & Keep Going First Aid Links:
Website: https://www.keepgoingfirstaid.com/
Instagram: https://www.instagram.com/keepgoingfirstaid/
Facebook: https://www.facebook.com/keepgoingfirstaid/
Parker Links:
Website: https://www.parkertnash.com
LinkedIn: https://www.linkedin.com/in/-parkernash