Nov 13 2024 19 mins 1
Most small business owners excel in their chosen fields, but marketing often feels like uncharted territory. You know you need a website and an email list, but what should your website look like?
What should you be sending to your email list? And how do you know if any of it is even working?
David Fischer, Founder and CEO of Solutions for Growth and Constant Contact Community Coach, understands these challenges. For 14 years, he and his team have helped small businesses nationwide elevate their marketing efforts and get real results.
David joined Dave Charest on the Be a Marketer podcast to share his insights on how to level up your email marketing using the power of segmentation.
Simply put, segmentation means dividing your email list into smaller groups based on specific criteria, like demographics, purchase history, or even engagement levels. This allows you to send more personalized and relevant emails that resonate with each subscriber.
“The more targeted and more specific the message is to those people, the more it will resonate with them and the better results you're going to get," David explains.
Tune in to learn tactical tips for segmenting your email list, understanding the difference between lists and segments, and sending the right message to the right people at the right time.
Additional Resources:
- Email List Segmentation
- Segment Your Lists
- Email List Segmentation Best Practices
- 🎧 Ep. #63: Segmentation for Nonprofits with Stephanie Campbell
Meet Today’s Guest: David Fischer of Solutions for Growth
🚀 What he does: David Fischer is the Founder and CEO of Solutions for Growth, a full-service marketing agency that has been helping small businesses thrive for over 14 years. As a Certified Constant Contact Partner and Community Coach, David is passionate about helping businesses harness the power of digital marketing to achieve their goals.
💡 Key quote: “The bottom line is that regardless of the company you are managing, a happy team delivers better results.”
👋 Where to find him: Website | LinkedIn
👋 Where to find Solutions for Growth: Website | LinkedIn | Facebook | YouTube
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