Jul 15 2020 42 mins 1
April Dunford, Startup market strategy + positioning. Author - Obviously Awesome. Connect with her here:
Questions we covered in this episode:
- How did April develop her positioning skills? (3:19)
- How did she develop her method? (10:33)
- Examples of positioning in the wild (13:10)
- Product Marketers as Market Managers (19:50)
- We bash positioning statements for awhile (20:53)
- Positioning as the underpinning of marketing (27:37)
- Ways to enter a market? (30:27)
- What April is working on next (40:00)
- Sourdough starters (42:04)
