Sep 21 2023 35 mins
In this episode, Kuba asks Gray about the good old days of GuavaBox—an inbound marketing agency that both Gray and Andrew (ZenPilot’s co-founder) were leading back in the early 2010s.
Gray told the story of a relatively simple change in their marketing workflow that led to huge pipeline results for GuavaBox.
Some highlights:
🍈 How GuavaBox increased traffic from 200 to 15,000 visitors per month through disciplined content batch days
🍈 Gray's system for planning high-impact content fueled by SEO research
🍈 How a structured system boosted team morale and progress
Overall, Gray shared an inspiring growth story and actionable advice on systemizing content marketing. This episode will be particularly useful for service business owners struggling with inconsistent marketing and lead generation.
👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot
📣 Shoutouts and mentions:
🛠 Tools:
HubSpot
ClickUp
Around
📚 Books/Concepts:
Deep Work by Cal Newport
Maker vs Manager Schedule
Progress Principle (there’s a Talk at Google and a book about it)
👨🏫 People to follow:
Marcus Sheridan
Seth Godin
Chris Brogan
Paul Graham