Why are you are buying a business?
There’s no wrong answer but understanding YOUR answer matters!
In some circles, the word ‘why’ is avoided and there are some good reasons for that. It can be off-putting and tends to put us on the defensive as we try to rationalize our position on a subject.
“Why did you do that?”
“Why is that important?”
So, it makes sense that “Why are you buying a business?” might immediately make us uncomfortable.
Answering this question isn’t about justification or defense.
It isn’t about defending your position.
It isn’t even about answering someone else who might pose the question to you.
It’s all about you and understanding what’s driving you to take the entrepreneurial leap.
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