The Medico Digital Podcast

The Undervalued Power of Search in Healthcare Marketing

In this episode of the Medico Digital podcast, Louis Meletiou is joined by Managing Director Ollie Capel to break down why search, despite being the backbone of the internet, remains one of the most overlooked channels in healthcare marketing.

Louis makes the case for why search is the only channel that lets marketers reach patients at the exact moment they’re seeking treatment. They discuss the skepticism around SEO, the ethical concerns of search manipulation, and how AI-powered search is shifting the landscape.

Is AI search a revolution, or is Google’s dominance here to stay?

Plus, Ollie shares his take on how user-generated content, platforms like Reddit, and evolving AI search models are shaping patient decision-making.

Tune in for an insightful and opinionated discussion on why search should be the cornerstone of any healthcare marketing strategy.