The Floral Hustle

Feeling stuck in your floral business? Now is the perfect time to check in, reflect, and make strategic changes that will push you toward your goals.

💡 In this episode, Jen shares key questions every florist should be asking to assess their progress, eliminate distractions, and build a business that is both profitable and fulfilling.

If you want to step into a thriving, creatively fulfilling floral business, this episode is a must-listen!

Key Takeaways: The Essential Questions for Growth & Success

1. What is One Result That Would Be a Game Changer in the Next 90 Days?

✔️ What is the #1 thing you could implement that would completely shift your business?
✔️ What doesn’t feel good right now, and what would fix it?
✔️ Is there a service, offering, or shift that would bring you more joy and revenue?

🌿 Pro Tip: This might be revamping your a la carte offerings, launching a new revenue stream, or cutting out weddings that don’t inspire you.

✨ Action Step: Write down ONE specific goal you want to achieve in the next 90 days and start working toward it today.

2. Are You Leaving Money on the Table?

🔹 Are you following up on proposals quickly?
🔹 Are you confident in your pricing, or are you undervaluing your work?
🔹 Are you showing up fully in consultations and emails, or are you half-heartedly engaging?

💡 Many florists lose money because they delay follow-ups, don’t price their work correctly, or don’t bring energy into their sales process.

🌿 Pro Tip: If you’re not making the income you want, look at where you might be unintentionally holding yourself back.

✨ Action Step: Do a quick audit of how you’re handling proposals and client communication. Where can you tighten up your process?

3. What Can You Do THIS WEEK to Bring in Revenue?

✅ Follow up with past proposals.
✅ Launch an a la carte flower program.
✅ Promote your services on social media with a call to action.

🚨 Many florists spend time on non-revenue-producing activities—avoid this trap! 🚨

🌿 Pro Tip: Prioritize one revenue-focused task each week to ensure consistent income growth.

✨ Action Step: Identify one action you can take today that will directly bring in revenue.

4. What Is Your Biggest Distraction Right Now?

💡 Be honest—what is pulling your attention away from your business?

🔹 Is it family responsibilities?
🔹 Is it time management issues?
🔹 Is it personal stress or burnout?

🌿 Pro Tip: While life happens, you can take control by setting boundaries, planning ahead, and focusing on what matters most.

✨ Action Step: Pinpoint your biggest distraction and find a way to reduce its impact on your business.

5. Are You Running Your Business Proactively or Reactively?

💡 Are you actively creating opportunities, or just responding when something comes up?

🚨 Reactive businesses wait for inquiries. Proactive businesses go out and MAKE opportunities happen. 🚨

✅ Do you have a plan for reaching planners, venues, or corporate clients?
✅ Are you setting up networking opportunities to grow your business?
✅ Are you marketing consistently, or only when you “feel like it”?

🌿 Pro Tip: Without a clear growth strategy, your business will always feel like a rollercoaster.

✨ Action Step: Write out a proactive growth plan and start implementing it step by step.

6. Are You Being Creatively Fulfilled Right Now?

🔹 Do you love the work you’re creating?
🔹 Are you inspired by your floral designs?
🔹 Do you feel proud of the weddings and events you’re booking?

💡 If the answer is NO, something needs to change.

✅ Creatively fulfilled florists show up differently—they attract better clients, produce better work, and grow faster.
✅ If your work doesn’t excite you, find ways to infuse more creativity into your business.
✅ You don’t have to take on work that drains you—shift toward what lights you up.

🌿 Pro Tip: If you’re not excited about your business, your potential clients can feel it too.

✨ Action Step: Make a list of 5 types of floral designs or events that excite you the most—then focus on attracting those clients.

Want More Support to Build a Thriving, Profitable Floral Business?

💡 If you’re ready to gain clarity, eliminate distractions, and create a strategy for growth, join the Floral CEO Mastermind!

🔥 Inside the Mastermind, You Get:
✔️ Weekly coaching with Jen
✔️ A full floral business course included
✔️ Office hours to ask anything (pricing, proposals, branding, etc.)
✔️ A supportive, growth-focused community of florists
✔️ Accountability to ACTUALLY hit your goals

🚀 Join now at: TheFloralHustle.com/mastermind

💬 Have questions? DM Jen (@thefloralhustle) on Instagram or comment “Mastermind” on any of her posts for details!

🎧 Listen now and take control of your business! 🎧