The Power of Two

Mar 28 2025 20 mins

Other Episodes

Would you rather sell books in ones and twos… or in bulk?

For Susan Friedmann, the answer was clear. As a leading authority in nonfiction book marketing and founder of Aviva Publishing, she’s spent over 30 years helping authors get their books into the hands of the right readers.

Her first book? It sold over 500,000 copies—to just one company. And the secret behind that success? A single, powerful partnership.

But that’s just one example of how Susan has leveraged partnerships to grow her business.

In this week’s episode of The Power of Two, Susan shares:

>> The power of partnerships in book marketing – Why selling in bulk is the smartest move for authors.

>> How she built a thriving business after being laid off three times – The entrepreneurial journey she never planned to take.

>> Why partnerships aren’t just about transactions – Trust, relationships, and genuine collaboration matter more.

>> The role of JV partnerships in scaling a business – From publishing to marketing, how she chooses the right partners.

>> The #1 mistake entrepreneurs make with partnerships – And how to avoid it.

…and much more!

Here are some useful resources from our interview:

➡️ Susan Friedmann's website

➡️ Susan 5-Day Book Marketing Mini-Course

➡️ Connect with Susan Friedmann on LinkedIn

Connect to the host, Danny Bermant:

➡️ Discover Danny’s Simple 3-Step Method for Creating JV Partnerships That Deliver Perfect-Fit Leads For Your Business Again and Again

How I sold 500,000 books through a single partnership

Mar 28 2025 20 mins