Mar 25 2025 42 mins 1
In this episode, I’m diving into the world of Meta ads including Facebook and Instagram ads with Meta ads strategist Kwadwo Sampany-Kessie. Kwadwo has a unique approach to running ads focusing not just on individual campaigns but on optimizing entire funnels and business strategies for long-term success.
We’ll talk about how he got into this field, the biggest mistakes advertisers make, and his Olympic Gold Framework for maximizing ad performance. Plus we’ll cover current trends, the key metrics you need to understand, and how to know when it’s time to hire an ads manager versus running ads yourself.
If you want to make your ads more profitable and scalable this episode is packed with insights you won’t want to miss!
Listen to the full episode to hear:
- The biggest mistakes people make when running Meta ads
- Kwadwo’s Olympic Gold Framework for optimizing ad performance
- Key metrics to track for more profitable and scalable ads
- How to decide whether to hire an ads manager or run ads yourself
FREE Resources to Grow Your Online Business:
- The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
- Learn more about Kwadwo: https://theartofonlinebusiness.com/
Work with Gillian Perkins:
- Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
- Get your online biz started with Startup Society: https://startupsociety.com
- Learn more about Gillian: https://gillianperkins.com
- Instagram: @GillianZPerkins
