In this episode, we dive into the remarkable journey of a Danish startup that scaled to $4.5 million ARR with just a three-person team. Esben Friis-Jensen, co-founder and CGO of UserFlow, shares the power of product-led growth and the strategic decisions that led to their lean success. From Silicon Valley insights to the importance of thinking big and charging accordingly, Esben's story is a masterclass in efficient, impactful startup growth. Learn how this trio defied traditional startup norms to build a thriving business on their own terms. A must-listen for anyone looking to scale smartly and sustainably.