Oct 16 2024 29 mins
In deze aflevering duiken we in de uitdagingen van de duurzame voedseltransitie en onderzoeken we wat nodig is om consumenten mee te nemen in deze beweging. We kijken door de ogen van de consument naar wat ons drijft in onze voedselkeuzes. Onderzoekers Dr. Jeske Nederstigt, gespecialiseerd in psychologie, en Sonja Floto-Stammen, expert in voedselmarketing, gaan in gesprek met Marian Peters, oprichter van New Generation Nutrition en pionier in de acceptatie van insecten als voedsel. Samen bespreken ze hoe psychologische factoren en marketing cruciaal zijn voor het vinden van aantrekkelijke verhalen die de brug slaan tussen het traditionele en innovatieve voedselsysteem.
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Dr. Jeske Nederstigt is a consumer psychologist specializing in sustainable consumer behavior and behavioral change. She works as a lecturer and researcher at the Fontys Lectoraat Circular Transitions, where her research focuses on understanding and influencing sustainable choices among consumers. Through her work, Dr. Nederstigt contributes to advancing circular transitions by promoting behavioral change strategies that align with sustainability goals, helping to bridge the gap between consumer habits and sustainable practices.
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Marian Peters is the founder and CEO of New Generation Nutrition (NGN), a leader in the insect-based food sector. With over a decade of experience, she has been at the forefront of promoting insects as a sustainable and nutritious alternative protein source. Through her work with NGN and the ValuSect project, she has played a key role in overcoming market barriers and building consumer trust in insect products.
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Dr. Sonja Floto-Stammen is a researcher at Fontys Research Group Business Innovation, specializing in sustainable food production and consumer behavior. With a focus on personal and societal values, she leads efforts to advance the sustainable food transition by aligning innovative technologies like cultivated meat, plant-based products, and gene-edited crops with consumer preferences.
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About Msc. Ronald Scheer
Ronald is a discussion leader for podcast series in the field of Education, Technology & Innovation. Ronald is also a lecturer & researcher in Robotics & Mechatronics at Fontys Hogescholen in Eindhoven. He graduated from the University of Twente in the Instrumentation Technology department of the Applied Educational Sciences course.