Franchise That! Franchising as an Expansion Strategy


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Feb 02 2021 22 mins   1

Dr. Ivan Zak and Ryan Leech welcome Rivers Morrell, the CEO of Vet Marketing Pro and COO of easyvet, to chat about franchising in the veterinary domain.

Topics discussed:

  • The importance of having a consistent platform with all data points together;
  • Growth opportunities in the veterinary consolidation market;
  • Franchising as a turnkey model;
  • Creating a work-life balance for franchisees and front-line staff;
  • easyvet's plans for future growth by geography