HubSpot Update: Freeform Prompting in Content Remix


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Nov 13 2024 5 mins  

Content Remix Freeform Prompting: A Briefing

Date: November 11, 2024

Source: Product Update Announcement

Topic: Freeform Prompting in Content Remix

Key Takeaway: This update introduces a powerful new feature to Content Remix called "Freeform Prompting," which significantly expands user control and creativity within the AI-driven content generation process.

Main Themes & Features:

  1. Enhanced Creative Control: Freeform prompting enables users to move beyond pre-set content transformations and provide specific, customized instructions to the AI. This allows for greater alignment with individual creative vision and strategic goals. The announcement emphasizes this, stating: "With freeform prompting, you can better apply your creative and strategic strengths to the content remix process."
  2. Increased Efficiency: By providing clear instructions, users can guide the AI to produce desired outputs more efficiently, reducing manual editing and rework.
  3. Flexibility in Content Transformation: Users are no longer limited to direct transformations. Freeform prompting facilitates a wider range of content manipulations, from summarizing complex documents to adapting content for specific audiences.
  4. Familiar Interface: The freeform prompting functionality utilizes a chat-based interface, similar to popular AI tools like ChatGPT and Breeze Copilot. This ensures a seamless and intuitive user experience.

Illustrative Examples:

The announcement provides two examples showcasing the versatility of freeform prompting:

Example 1: Transforming a blog post into a targeted press release by providing the AI with specific audience details.

Example 2: Extracting key quotes and focused information from a multi-topic whitepaper by instructing the AI to concentrate on a specific topic.

Availability:

Freeform prompting is available to users of the following plans:

  • Professional Customer Platform
  • Enterprise Customer Platform
  • Content Pro
  • Content Enterprise

Impact:

This update represents a significant advancement in AI-powered content creation tools. By providing more granular control and flexibility, freeform prompting empowers users to leverage AI more effectively for their content needs, ultimately leading to more creative and strategic content outputs.