The Art & Soul of Accounting


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Dec 19 2023 94 mins  

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Scott interviews Ron Baker, the founder of VeraSage Institute, in an insightful discussion covering topics such as value pricing, time tracking, employee growth, the intricacies of billing methods in the accounting profession, and the early years of Ron’s life in the accounting profession.


  • How Ron Got started
  • The Birth of Value Pricing
  • Ron's First Book and Entry to Radio
  • Charlie Brown and Sons of CPAs
  • Scott and Time Tracking
  • Money is Time
  • Leading Indicators
  • Replacements for Time Sheets
  • Efficiency versus Effectiveness
  • Letting Your Employees Grow
  • Scheduling Creativity and Meditation
  • Don't be at Capacity
  • Employee "Rust-Out"
  • Good Consulting by Asking the Right Questions
  • What is Value?
  • The Art of Business
  • How Ron Would Build a Firm
  • Niching
  • Money gives you control over your time
  • Why People Still Bill by the Hour

Shoperations is a production of Accounting High and hosted by Scotty "OKR" Scarano.