Ep 098 - Stop playing it safe, it's making you invisible to your dream clients


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Mar 26 2025 14 mins  

6 core beliefs we have inside the efficient coach that helps them build a business they love:


1. Clarity Equals Connection

2. Generic Messaging is a Business Stagnator

3. Specificity is Key to Trust and Authority

4. Focus on Depth, Not Breadth


5. A Lack of Specificity Dilutes Your Brand


6. Specialisation is the Shortcut to Success