Dec 01 2024 45 mins
Hey listeners! In this episode we are going to dig into some key data trends we expect to see in 2025, including data monetization, media mix modeling, behavioral data, and more. We emphasize the importance of data democratization and fostering a data-driven culture within organizations to drive innovation and efficiency. We also explore how natural language processing tools can enhance business strategies. This episode blends casual holiday chatter with valuable insights aimed at helping you understand the critical role of data in business growth. Don't forget to subscribe and share if you enjoyed our conversation. Happy holidays!
00:00 Holiday Season Kickoff
00:41 Decorating for Christmas
01:51 Thrifting for Holiday Decor
02:53 Data and Holiday Trends
04:05 Welcome to Insightly
06:14 Data Monetization and Products
12:59 Media Mix Modeling
23:11 Integrating Customer Data for Effective Marketing
23:38 B2B vs B2C: Tailoring Your Strategy
24:16 Leveraging Peer Referrals in Marketing
26:33 The Power of Natural Language Processing
28:36 Exploring AI Tools for Data Analysis
30:36 Ad Hoc Analysis with AI
32:29 Building a Data-Driven Culture
37:20 Mission Critical: The Importance of Data
43:36 Final Thoughts and Call to Action
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