Dan Snyder - CEO & Co-Founder of Lower: Launching a B2C Line, Growth through Acquisition, and Building an Entrepreneurial Culture


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Jan 16 2025 30 mins  

Dan Snyder is the CEO & Co-Founder of Lower, a multi-channel home lender he helped build and grow over the last decade into the 28th largest lender in the country. Lower operates both an online direct to consumer business, and offline retail business with over 150 offices across the country.


Lower raised the largest Series A in the State of Ohio ($100M) from fintech investors Accel and Sofi. Dan has also been named in the Smart 50 Class of 2022, 40 Under 40, Future

50 Class of 2021, and the #4 CEO by Glassdoor.


In this episode, you’ll learn:

  • How to adapt from a B2B to B2C mindset.
  • When to acquire externally versus build internally.
  • How an entrepreneurial culture empowers high performers.
  • How to grow market share in a down market through acquisition.
  • How avoiding over-accommodating a seller in an acquisition leads to long-term success.


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