Jul 25 2024 80 mins
Paul Greive is a regenerative farmer, entrepreneur, investor, and the founder of Pasturebird, the world's largest pasture raised poultry producer, Paul's team invented the automated range coop, which autonomously moves blocks of 6,000 broiler chickens to fresh pasture daily using a hundred percent solar power.
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Pasturebird is one of the fastest growing brands in American retail meat. Join Paul in conversation with Analisa Winther to discuss Pasturebird’s startup journey, how they collaborated with Purdue to scale and have one of the largest exits in regenerative agriculture to date, as well as how they grew a family business into a movement to scale regenerative agriculture and pasture raised poultry in America and beyond.
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What we cover:
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- Paul's unique background: from Marine Corps sniper school tonregenerative farming.
- The health journey that led Paul to discover the benefits ofna paleo diet.
- The inception of Primal Pastures and the rapid growth ofnPasturebird.
- Explanation of pasture-raised poultry and its role innregenerative agriculture.
- Paul's collaboration with Purdue and scaling regenerativenagriculture.
- The importance of building strong company cultures anchorednin values and vision.
- How regenerative agriculture serves as a patriotic act fornfuture generations.
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Related Links
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Future food revolution keynote
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Connect with Pasturebird
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Want to connect with Paul? Subscribe to the Future Food newsletter to access her contact details and the episode transcript. You'll subscription will also power the production of more episodes like this. Get access now!
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About Analisa Winther
Analisa Winther is an ecosystem developer, consultant, and executive coach for leaders working on food system transformation. For more information on working together visit:
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Website: www.analisawinther.com
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Newsletter: www.analisawinther.substack.com
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Instagram: @analisa.winther
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Show Host: Analisa Winther
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Hashtags:
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FutureFood,nRegenerativeAgriculture, Sustainability, Collaboration, InnovationLeadership
The post Pasturebird on becoming the world’s largest pasture raised poultry producer appeared first on Analisa Winther.