Blue-Collar BS

Let’s get real: the skilled trades need a serious boost, and today we’re diving into how Mark Hedstrom is making waves with the Skilled Careers Coalition.

The skilled trades industry is facing a major challenge: not enough young talent to fill the gap left by retiring workers. That’s where Mark the Executive Director of the Skilled Careers Coalition, comes in. With decades of experience in nonprofit leadership, Mark has shifted his focus to bridging the gap between industry demand and the next generation of skilled workers.

In this episode, Mark talks about how he’s tackling the stigma around trade careers and why they should be seen as a top-tier option for young people today. From plumbers and electricians to carpenters and welders, skilled trades are critical to keeping the country running. But without a united effort, the labor pool won’t meet the demand.

Mark shares how youth-focused content, including a successful docu-series with millions of views, is helping connect students with opportunities. He also digs into how the coalition is bringing together businesses, schools, and organizations to create a pipeline of skilled workers.

If you’ve ever wondered how we can fix the skilled trades shortage and create a brighter future for these essential careers, this conversation is a must-listen.

Highlights

• Mark explains how the Skilled Careers Coalition is addressing the skilled trades gap.
• Insights into why skilled trades should be a top career option for Gen Z.
• The power of youth-driven marketing, including a 13-million-view docu-series.
• Why collective action is critical to solving the skilled trades crisis.
• How local businesses can get involved and connect with future talent.

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