Mar 12 2024 61 mins
How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month.
You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster.
But have you ever stopped to think about how you would spend it to get the greatest ROI?
Should you buy ads? Invest in better gear? Hire an editor or assistant?
In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest.
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Topics Covered
00:00 Could we grow faster if we had more budget?
02:47 How much the average podcast spends on production & marketing
06:41 How much high-growth shows allocate to marketing
08:11 How we’d spend $500/month to grow
15:23 How we’d spend $2,500/mo to grow
27:23 How to figure out what brought people to your show
31:00 How we’d spend $10,000/mo to grow
38:03 Understanding your brand
50:24 Running retargeting ads to your podcast
52:33 How we’d grow our podcast with zero budget
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Descript
ConvertKit
Cast Magic
Calendly
Zapier
Chartable
Linkfire
Figma
Canva Pro
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