Mar 19 2025 31 mins
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From behavioural science to leadership transformation, this week’s episode of MarketPulse Pros & Pioneers is a journey into the mind of Kip Whelpley. As an applied behavioural scientist and CEO, Kip has harnessed psychology, theatre, and neuroscience to revolutionise leadership and marketing strategies. Known as the ‘Perception Architect,’ Kip shares how he empowers Fortune 100 executives, Hollywood’s elite, and special forces through human-centred leadership and emotional intelligence.
Discover Kip’s fascinating journey, from living in a tipi while working with at-risk youth to founding a multi-award-winning production company. Learn how he uses behavioural science to transform leadership teams, enhance marketing authenticity, and drive business success.
This episode is packed with actionable insights, such as understanding subconscious decision-making in marketing, fostering genuine connections in leadership, and designing products with behavioural principles. Don’t miss Kip’s advice for SaaS leaders, the importance of authenticity over perfection in video marketing, and how to create emotional connections that truly resonate.
Ready to unlock the behavioural edge for your business? Hit play and find out how to inspire change, foster innovation, and lead with impact. Don’t forget to subscribe to our channel for more inspiring episodes like this one! https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1
Show Links:
- Connect with Kip on LinkedIn: https://www.linkedin.com/in/kipjon
- Learn more about Kip Jon Collaborations: https://www.kipjon.com/links
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