Dec 31 2024 14 mins 4
As podcast hosts, we want our audience and downloads to increase. But this has proven to be difficult to do. Even paid growth options are expensive and yield little results. Thankfully, there's a paid growth opportunity that works and is more affordable than alternatives. In this episode, Megan Shields explains how running Facebook ads to your podcast can grow your listenership. Get ready to consistently drive new listeners to your podcast with minimal effort!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/312
Chapters
00:00 Introduction to Podcast Growth Strategies
01:24 Understanding the Marketing Funnel
03:47 Leveraging Social Media for Growth
07:12 Building Your Email List
11:28 Growing Your Podcast Audience
Takeaways
Your content can be seen every day without constant promotion.
The marketing sales funnel is no longer linear.
Higher engagement leads to more monetization opportunities.
Facebook ads allow for precise targeting of audiences.
Repurpose existing content into ads for better reach.
Building an email list is crucial for podcasters.
Facebook's lead forms simplify email list growth.
Targeted ads can significantly increase podcast listenership.
Video clips from podcasts can be effective ad content.
Consistency in advertising leads to steady audience growth.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/312
📊 This month's Independent Podcasters Report is now available! To see podcasting industry insights that matter for indie podcast hosts and podcast guests, please visit https://PodMatch.com/Report!
