Public Relations Strategies When Companies Hire Controversial Leaders


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Sep 22 2024 23 mins  

How do you navigate leadership changes, even when the decisions make little sense?

In this episode, Doug and Dean Heuman tackle the challenges of handling leadership transitions, especially when the choices seem controversial. Using the recent example of the Edmonton Oilers hiring a new GM, they explore the delicate balance between maintaining trust, managing emotions, and ensuring transparency. Heuman introduces the EFA (Emotion, Fact, Action) approach as a framework for communicators to manage such transitions effectively, stressing the importance of addressing internal and external concerns.

When leadership decisions ripple across employees, sponsors, and the broader community – the challenges become intricate, and the stakes are higher.

Listen For:
5:51 The Ripple Effect of Leadership Changes
7:59 Edmonton Oilers: A Leadership Change Breakdown
12:42 The EFA Method: Managing Emotions First
18:19 When to Question a Leadership Change
20:12 Answer to Last Episode’s Question From Guest Akeem Anderson

Guest: Dean Heuman, Focus Communications
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