Feb 11 2025 31 mins
How many inquiries are slipping through the cracks because your contact form is actually pushing potential clients away instead of drawing them in? 🤯
Today, we’re diving into one of the most overlooked yet wildly important parts of your sales process—your contact form!
My guest, Ian Ramirez, is a total genius when it comes to helping wedding venues (and really, all wedding pros) optimize their business operations. As the co-founder of Venue Help Desk and managing partner of Madera Estates, Ian has spent years perfecting the process of attracting better leads, streamlining communication, and increasing bookings.
At the Venue Masterclass Conference, Ian's talk on small tweaks that make big differences in converting leads had me scribbling notes like crazy. And today, he’s sharing those exact strategies with YOU! 🎉
What You’ll Learn in This Episode:
💡 The small yet powerful change Ian borrowed from a Botox doctor that transformed his contact form strategy.
💡 Why the length of your contact form could be costing you bookings (and the ideal number of fields to include).
💡 The ONE question every wedding pro should add to their inquiry form to improve follow-ups and conversions.
💡 Should you ask for a couple’s budget upfront? (Spoiler: Probably not.)
💡 How to set up an automatic yet personal response to inquiries (without sounding like a robot).
💡 Why “Congratulations on your engagement!” is the most overused phrase in auto-replies—and what to say instead.
-----
Connect with Ian Ramirez:
- Instagram: https://www.instagram.com/venuehelpdesk
- Website: https://www.venuehelpdesk.com
- Wedding Venue: https://www.maderaestates.com
------
00:03:03 – Meet Ian Ramirez
00:04:44 – The Problem with Contact Forms
00:06:22 – The Magic Question to Ask
00:10:48 – How Many Fields is Too Many?
00:13:36 – Should You Ask for Budget?
00:20:40 – How Fast Should You Respond?
00:24:16 – Making Auto-Replies Feel Personal
00:25:19 – Avoiding the “Sea of Sameness”
00:28:17 – Preview of Part Two
---
Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.
Weddings for Real on Social Media:
Instagram: @weddingsforreal
Facebook: @weddingsforreal
twitter: @weddingsforreal
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.