Mar 17 2025 36 mins 2
If you’ve ever wondered how to find, hire, and train a social sales queen to take over your DMs and close sales for you, this episode is your roadmap.
Joining me are Kelsey O’Neal, founder of Remote Sales Career and Sales Queen Sisterhood, and Christina Melgar-Thomssen, a social selling expert who’s generated over $7 million in revenue just through DMs.
We’re breaking down:
✅ The mindset shifts needed to sell successfully in the DMs
✅ The lead generation strategies that actually work
✅ How to qualify leads & move them into a sale without feeling sleazy
✅ When it’s the right time to hire a DM salesperson
If you're over being glued to sales calls and want to hire a social seller who aligns with your brand, this episode is for you.
MORE ABOUT KELSEY O'NEAL & CHRISTINA MELGAR:
Kelsey O'Neal is a professional recruiter and matchmaker helping business owners confidently hire their dream team. With a global network of 6,000+ professionals, she's placed 250+ people in remote Sales, Coaching, and Virtual Assistant roles.
Christina is the Head Recruiter at Remote Sales Career and is personally responsible for over 7M in DM sales in her career. She teaches women how to sell authentically, from the heart, in her program "Sell on Socials".
TIMESTAMPS:
00:00 – Intro – What today’s episode is all about
02:05 – Meet Kelsey & Christina – Their backgrounds in sales & recruiting
06:20 – The #1 mistake business owners make with DM sales
09:45 – What makes a great social seller & how they fit into your business
13:15 – Mindset shifts needed to sell effectively in DMs
17:30 – Cold DMing vs. Warm Outreach – What works better & why?
22:10 – Generating consistent leads & avoiding burnout in the DMs
26:40 – How to move a conversation from casual chat to conversion without feeling pushy
30:15 – Should social sellers act as the business owner or a community manager?
32:50 – When should you actually hire a DM salesperson?
35:10 – How Kelsey’s team helps you hire the right fit & what it costs
