Mar 04 2025 33 mins 1
From pivoting your business model based on customer feedback to creating content that establishes thought leadership, Ed Johnson's entrepreneurial journey offers valuable insights for scaling and selling a business. His approach to intentional exit planning through professional M&A advisors demonstrates the importance of knowing when to move on. Now applying these lessons to his new venture, uRoutine, Ed emphasises starting small with loyal users and building brand awareness before launch.
[00:54-03:35] Ed Johnson, a natural entrepreneur, shares his journey from teenage web developer to successful business founder.
[03:35-09:01] Ed discusses founding PushFar, a mentoring platform that evolved from his initial career progression concept, highlighting the importance of pivoting based on customer feedback.
[09:01-13:28] Content creation strategies that built PushFar's brand awareness without significant marketing budget.
[13:28-18:12] How Ed overcame credibility challenges as a small business selling to enterprise clients through thought leadership and transparency.
[18:12-23:28] The intentional decision to exit PushFar, using an M&A advisory firm to manage the process while maintaining business operations.
[23:28-32:37] Ed introduces his new venture, uRoutine, an accountability platform helping people achieve their goals through social accountability, applying lessons from PushFar.
#EntrepreneurialJourney #ExitStrategy #BusinessGrowth
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