Dec 12 2024 60 mins
How do you grow your customer base year after year for a seasonal product?
This was the challenge faced by Selina Barker, a career and life design coach and creator of the highly successful annual guided journal - this year called Goodbye 2024, Hello 2025. To build a loyal community of fans, Selina leveraged a variety of strategies.
She shares how Kickstarter campaigns helped generate excitement and secure early sales for her journal, how she got it stocked in prominent retailers like Tate Modern and Oliver Bonas, and how she expanded her audience this year by launching sales on Amazon.
In our discussion, Selina highlights the benefits of selling on Amazon, including the opportunity to reach a wider audience and the convenience of using Fulfillment by Amazon (FBA) to serve customers across Europe.
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THIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLIST
Thinking about selling on Amazon but don’t know where to start? I’ve got you covered!
Download my Amazon Setup Checklist —it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.
Best of all, it’s totally free! Head here to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!
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If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support
THIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLIST
Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒
Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.
Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!