Nov 07 2024 53 mins
The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses.
Mel is an experienced Meta marketer, helping product brands maximise their sales and leads through Facebook ads and chat funnels.
As well as working with ecommerce brands to scale their sales through ads, Mel is also known as the 'Manychat queen' - helping businesses to personalise their connection with followers through Manychat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey.
Mel explains how to make the most of Facebook and Instagram ads and connect better with customers using chat funnels.
Mel shares helpful advice on running effective Meta ads, like testing different ad types (such as carousel, video, and catalogue ads) to reach the right audience, understanding your customer acquisition costs, and adjusting your ads regularly to keep them fresh.
Mel also introduces ManyChat, a tool that lets you set up automated, personalised messages for Instagram and Facebook DMs, making it easy for customers to interact without leaving the platform. With ManyChat, you can automate replies to boost engagement, increase sales, and keep customer relationships strong without overwhelm. If you have seen a post saying comment ‘insert word of choice’ and I will send you the link - they are likely to be using a Chat Funnel!
It’s a great, in depth practical episode, that will help you decide how to harness the best tech to boost your product sales.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
This episode is sponsored by my new membership - Amazon Made Easy.
I know selling on Amazon is hard. I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are.
Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price.
I’ll be honest, I don’t know exactly what you need, or how you’d like me to deliver it - so I’d love you to join me right at the start and help to shape the membership.
Doors are open until 8 November. You can sign up now, for £19 a month (which is the price you’ll pay forever!)
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THIS EPISODE IS SPONSORED BY MY FREE AMAZON SETUP CHECKLIST
Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒
Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.
Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!
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If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support