Nov 11 2024 9 mins
Company Stats
- Founded: 2016
- Annual Revenue: ~$20 million
- Funding Raised: $35 million+
- Employees: 70
Episode Highlights
✅ Leveraging location data helps companies bridge the gap between online and offline consumer behavior.
✅ Enterprises are increasingly focused on utilizing their own data assets while valuing privacy and secure data handling.
✅ Sticking to long-term vision over quick wins can better position a company for sustainable growth.
Episode Summary
In this episode, Francesco Guglielmino, CEO of Cuebiq, shares the journey of his company in building a robust location data analytics platform. Founded in 2016, Cuebiq initially focused on serving the advertising tech industry by providing insights into consumer movements to bridge online and offline behaviors. However, when the COVID-19 pandemic disrupted store traffic, Cuebiq adapted by expanding into new sectors such as real estate, finance, and logistics, offering a platform-as-a-service model to leverage data in innovative ways.
Despite initial success, the departure of a key data provider in 2020 presented significant challenges, prompting Cuebiq to refocus on its core strengths. Francesco discusses the importance of adhering to long-term goals, noting how Cuebiq’s renewed direction emphasizes empowering enterprises to better understand their customers’ behaviors, both in-store and beyond. This focus aligns with current market needs for secure, privacy-conscious data solutions in a competitive landscape.
Notable Questions We Asked
Q: How does Cuebiq use location data to enhance consumer insights?
A: Cuebiq's platform collects device location data (with consent) to help companies understand consumer movements, bridging online and offline behaviors for deeper insights.
Q: How did losing a major data provider impact Cuebiq’s business model?
A: It forced us to refocus on our core strengths in ad tech, leading us to refine our platform to empower companies with insights using their own data.
Q: Why is location data valuable for enterprises aiming to understand customer behavior?
A: Location data offers a unique perspective on consumer actions outside stores, helping enterprises enhance customer knowledge and maintain a competitive edge.
Q: What role does data privacy play in Cuebiq’s approach?
A: Data privacy is essential; we ensure all data is collected with consent and that companies using our insights do so responsibly, preserving user trust.
Chapters
00:00 Intro
00:23 Company Stats
01:33 The Birth and Evolution of Cuebiq
03:21 Navigating Challenges During COVID-19
06:15 Refocusing on Core Strengths
07:45 Looking Ahead: Future Growth and Opportunities
08:26 Connect with Cuebiq
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#DataAnalytics #LocationIntelligence #PrivacyFirst #ConsumerInsights #AdTech #BusinessGrowth #CustomerExperience #DataDriven #DigitalTransformation #TechnologyInnovation