Why I Didn’t Pick an Industry Niche


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Jan 31 2025 14 mins   4
In this episode, I dive into the topic of industry niches, sharing why I chose not to limit myself to a specific industry and how focusing on core values instead has driven the growth and success of my business. Learn about the importance of identifying who you want to serve, not just by their industry, but by their attitudes, behaviors, and alignment with your core values.
Discover practical tips on how to apply this approach to scale your own business, save on taxes, and create lasting wealth. Plus, find out more about our power sessions designed for businesses at various stages of growth. Get ready for an insightful conversation that challenges conventional niche advice and offers a fresh perspective on achieving business success.
What You'll hear in this episode:
[0:50] The Myth of Industry Niches
[2:25] Defining the Ideal Client
[5:05] Core Values and Client Relationships
[9:10] Diverse Client Portfolio
[11:55] Power Sessions for Smaller Businesses
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