Ep.67 Revolutionising Wellness: Ro Feilden-Cook's Journey to Disrupt Fitness by Adding Fun


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Feb 12 2025 60 mins  

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What if embracing playfulness could completely transform your approach to fitness and health? Join us on a journey with Ro Feilden-Cook, the visionary behind The She Collective, as we challenge the conventional wisdom of serious, weight-focused wellness routines. We explore how infusing joy and mischief into movement can serve as an act of rebellion against toxic diet culture, encouraging a vibrant and positive relationship with health. Together, Ro and I reflect on our personal stories, sharing the importance of making health an enjoyable and empowering part of life, rather than a burdensome chore.

The power of movement extends beyond just physical benefits though—it can be a beacon of hope during life’s toughest challenges. Ro opens up about her time as a single parent, finding solace and renewed strength through physical activity after her son’s diagnosis with spinal muscular atrophy. This passion paved the way for The She Collective, a supportive community fostering connection and resilience. Building a purpose-driven business comes with its own set of hurdles. From transitioning online during lockdown to integrating mental health support, Ro shares the evolution of movement she's building.

By setting realistic goals and embracing a slower pace, we demonstrate how small steps can lead to sustainable change and growth. Ro and I delve into the challenges of scaling while maintaining financial sustainability, always prioritising heart-led initiatives and embracing purpose with a sense of playfulness. Listen to our candid conversation about taking messy action, the importance of trusting yourself and believing in your mission, and how empowering others can lead to thriving both personally and professionally.

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⚡️You can find Ro here; https://www.wearetheshe.com/ and if you fancy doing fitness differently, come and join us! Just use my discount code SHEFRIENDS50 for a cheeky discount when you sign up.

*The books we mentioned are LET THEM by Mel Robbins and DO START by Dan Kieran

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Not long ago I felt trapped by the daily grind and all the mundane stuff and responsibility it brought. I wanted to escape but instead of running away, I decided to rebel against the ordinary, put FUN back on the agenda and do more of the things that made me feel alive. This podcast is one of them and through these conversations I'd love nothing more than to be able to help you do the same!

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You can also find me on Instagram @themischiefmovement or LinkedIn and let's start a conversation. Who knows? Maybe we can shake things up and start making mischief together!

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