The Art of Speaking: A Business Strategy


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Feb 14 2025 31 mins  

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“Consider speaking as part of a broader business strategy, not just a standalone service” - Blair Bryant Nichols

In this episode, we welcome Blair Bryant Nichols. He shares insights on leveraging speaking engagements to grow a business, discusses the evolution of speaking as a business model, emphasizing the importance of soft skills and emotional intelligence in client acquisition. Blair outlines a sustainable speaking strategy, focusing on identifying ideal audiences and crafting compelling messages. He provides actionable advice for aspiring speakers, encouraging them to start speaking early and to view speaking as a valuable business tool rather than just a side gig.

In this episode, listen for:

  • Building a Speaking Business: Strategies for building a sustainable business around speaking. Identifying your ideal audience and crafting a compelling message. How to find and secure speaking opportunities.
  • Monetizing Your Expertise: The different ways to generate revenue from speaking. How to create and sell products or services related to your speaking business.
  • The Importance of Storytelling: Leverage your unique story and expertise to connect with audiences and crafting a narrative that resonates with your target market.

Continuous evolution and adaptation are key to successful speaking careers.

Connect with Blair Bryant Nichols:

LinkedIn: https://www.linkedin.com/company/bbn-creativemanagement-llc/

Email: [email protected]

Instagram: https://www.instagram.com/bbn_creativemgmt/



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Connect with Entrepreneur Encounter:

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Soft Skills Studio: https://entrepreneur-encounter.ck.page/products/entrepreneur-encounter-circle-mem

Newsletter: https://entrepreneur-encounter.kit.com/bd62239694

Host Sara Lowell:

LinkedIn: https://www.linkedin.com/in/youarerembertllc/

Website: https://www.youarerembertllc.com/

Host Dana Johnson:

LinkedIn: https://www.linkedin.com/in/d-m-johnson/

Website: https://ddvirtualmanagement.com/