In this episode of "The Geek" we look at your call center culture and how we can evolve it so be a tool to hire, incentivize and engage our call center associates. We look closely at: 1) Defining your call center culture 2) Hiring the right call center associate, not the "best" candidate 3) How to incent off culture 4) The importance of getting employee buy-in to our culture and how to do it.