Mar 03 2025 45 mins 1
In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnerships
Tune in to learn more!
Our Guest:
Our episode guest is Mark Riggs, CEO and lead strategist at Pemberton, a consultancy helping PR and marketing agencies achieve organic growth. With over 20 years of experience, Mark has worked with top brands like Allstate, Honda, Ford, and Coca-Cola to create award-winning consumer programs. His expertise in client-agency relationships offers valuable takeaways for brands and agencies.
Five things you’ll learn from this episode:
1. Why unspoken expectations can hinder agency-client relationships
2. How agencies and clients can align their goals for better results
3. The importance of defining measurable success metrics
4. How agencies can push back when clients demand work beyond the scope
5. The best way for brands to collaborate with their agencies for long-term success
Quotables
- "Unexpressed expectations lead to frustration. Transparency is key." — Mark Riggs
- "Agencies should be treated as strategic partners, not just vendors." — @JasonMudd9
- "Define your success metrics from day one to ensure alignment." — Mark Riggs
- "PR is more than just media coverage; it's strategic communication." — @JasonMudd9
- "If you're hiring an agency, give them the data they need to measure success." — Mark Riggs
If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through buy me a coffee or by leaving us a quick podcast review.
About Mark Riggs
Mark Riggs is the CEO and lead strategist of Pemberton, a management consultancy helping PR and marketing agencies achieve organic growth. With over two decades of experience, Mark has led successful campaigns for major brands and specializes in guiding agencies toward better client relationships and business strategies. His deep industry knowledge makes him a sought-after consultant and speaker.
Guest’s contact info and resources:
Mark Riggs on LinkedIn: Mark Riggs on LinkedIn
Pemberton website: Pemberton Worldwide
Our On Top of PR sponsors:
Production sponsor: Axia Public Relations, one of America’s Best PR Agencies, according to Forbes Magazine
Presenting sponsor: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews
Coffee sponsor: Fans like you fuel our efforts through buy me a coffee.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
