Feb 06 2024 27 mins
Franco Perez is on a mission to revolutionize the conversation around mobile homes and affordable housing. Based in Silicon Valley, Franco's mission stems from the pain of his own family struggling with rent and the desire to help others facing similar challenges. But this isn't only about mobile homes, it's about bringing people financial education, an understanding of building credit, and gaining dignity.
Here are the top takeaways from our conversation:
-Making Affordable Housing Sexy: Franco's team challenges the misperception of mobile homes and strives to make this form of affordable housing more appealing. Through this, they help low-income families enter homeownership and build equity.
-The Business Model: Franco's unique business model combines real estate, construction, and community development. By introducing modern and aesthetically pleasing features to mobile homes, he aims to elevate their value and offer an affordable entry point to homeownership.
-Changing Perceptions: Franco addresses the stigma associated with mobile homes by showcasing the diversity in mobile home communities. He emphasizes that, like any other housing, there's a spectrum, and his company aims to beautify and enhance the quality of mobile homes.
-Value-Driven Leadership: Franco highlights the importance of having a strong why and purpose in business. His motivation comes from the joy of helping families achieve homeownership, and this purpose-driven approach guides his decision-making and partnerships.
-Collaboration and Problem-Solving: In the challenging world of real estate, Franco emphasizes collaboration and sharing value. He discusses the importance of addressing problems transparently, being emotionally secure, and approaching challenges with critical thinking.
As Franco continues to disrupt the affordable housing space, his vision extends beyond his company to seek to influence policies and perceptions on a broader scale. Franco is on a mission to create affordable housing in Silicon Valley. He discovered that the Bay Area’s mobile home parks offer an abundance of underused land with great growth potential. After years of dedication to his vision, Franco has established a devoted team of like-minded individuals who believe that their positive impact equals success.
Connect with Franco:
Facebook: https://www.facebook.com/francoperezhomes
LinkedIn: https://www.linkedin.com/in/francotv/
Instagram: https://www.instagram.com/sexymobilehomes/?hl=en
YouTube: https://www.youtube.com/@francomobilehomes9706
Connect with Allison:
Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/
LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/
Website: https://www.disruptiveceonation.com/
Twitter: @DisruptiveCEO
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