Feb 21 2025 41 mins
Marci P. and Gavin explored the fascinating resurgence of bourbon, a spirit once languishing in dusty liquor store shelves during the 1980s. Marci, with her insider perspective from the wine and liquor trade, recounted how bourbon was far from fashionable, and she even assisted distributors in offloading surplus stock, a stark contrast to today's market where these same bottles, like Pappy Van Winkle, command astronomical prices.
They delved into the industry's dramatic transformation, noting the shift from single malt Scotch dominance to bourbon's newfound popularity, driven by collectors and a growing appreciation in restaurants. Marci's journey, from selling discounted whiskey to international markets to creating uniquely packaged spirits for discerning clients, highlighted the unpredictable nature of the liquor business.
They marveled at the emergence of vintage whiskey collectors and the discovery of pristine, decades-old bottles, speculating on the motivations of past hoarders. The discussion underscored the importance of relationships, innovative packaging, and a keen eye for market trends, all of which contributed to Marci's success in a rapidly evolving industry.