Will AI Automate 95% Of What Marketers Do?


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Mar 20 2024 34 mins   74

Ep. 210

Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean?


Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means.


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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat


‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.