Marketing Against The Grain

Ep. 211

Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can't defy.

Kieran dives into the importance of adopting fundamental marketing principles that ensure long-term success and resilience in the face of advancing technology. Learn more on how conversational copywriting shaped the toothpaste industry, why distribution should be your first priority, and the significant role of relentless perseverance and customer value demonstrated by the story of James Dyson.

Mentions

• Claud C. Hopkins https://scientificadvertising.blogspot.com/
• Pepsodent https://www.pepsodent.com/bd
• James Dyson https://www.dyson.com/james-dyson

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.