Jan 02 2024 55 mins 3
April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It.
April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products.
Today, April is a business owner. She's an independent consultant, and she's worked with more than 100 early and growth-stage startups to help them position their products.
In this episode, you'll learn
- How she built her consulting business
- How she attracts high-caliber clients
- The process she uses to qualify them
- And April's experience publishing her 1st book
Full transcript and show notes
April's Website / Twitter / Instagram / YouTube / LinkedIn
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