Nov 21 2024 40 mins
Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways.
You'll hear our thoughts on:
- The value of brand-building before clients need you
- Effective targeting strategies to make the most of your marketing budget
- Why retargeting and leveraging first-party data are gold for law firms
- Fresh insights on how to connect with your audience and stay top of mind
Whether you're a solo attorney or part of a growing firm, these tips will help you stand out in a competitive legal market. Don’t miss our scoop on the quiet LawRank acquisition and our take on branding do's and don’ts for lawyers.
Pro tip: Stick around for creative marketing ideas you’ve never thought of before!
Hit subscribe and drop your questions or comments below—we love hearing from you.
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Chapters
(Times Approximate)
(0:00) LHLM at Crisp Summit 2024
(1:54) Crisp Announces Streaming Stack: TV Streaming, Digital Campaigns
(4:02) EverService Invests in Law Rank
(10:50) Brand Building 101
(15:46) Optimizing Audience Segments and Targeting
(19:07) Retargeting and Lookalike Audiences
(24:11) Targeted Saturation
(30:27) Brand Affinity > Brand Awareness
(34:57) Forbes - Best Lawyer Near Me