Leveling Up with Eric Siu

In this talk from "This Is Marketing," Eric Siu and Neil Patel reveal how SEO is evolving into "search everywhere optimization." They discuss the future of search behavior, the rise of community-driven marketing, AI's impact on content, and the game-changing potential of voice search and new media.

Watch the full interview here: https://youtu.be/HCqjQxmOAGk

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to SEO's Evolution


• (02:47) The Shift to Search Everywhere Optimization


• (05:49) Community as the New SEO


• (08:55) The Role of AI in Content Creation


• (12:10) Agentive Workflows and Marketing Efficiency


• (15:04) The Future of Marketing and Voice Search


• (17:54) New Media vs. Traditional Media

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